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New FitFirm Coaching
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Inception Telehealth
New FitFirm Coaching
Home
About Me
Fit & Firm Code
Programs
Inception Telehealth
Home
About Me
Fit & Firm Code
Programs
Inception Telehealth

@FITFIRMCOACHING

Most high-achieving women in their 30s and 40s are eating “healthy”…

…but still feel bloated, tired, and stuck with stubborn belly fat.

Here’s what changed everything for me (and my clients):

I stopped eating In my 20s, I thought fat loss was all about grinding harder.

More workouts. More caffeine. More hustle.

But in my 30s, I realized:
That approach wasn’t just exhausting—it was keeping me stuck.

Here are 3 things I stopped doing i Melissa lost 22 lbs in 8 weeks without crash dieting. 🤯 The ONE thing we did.

Before, Melissa was doing all the “fat sizzling” strategies that every other coach told her to do:

→ Daily hours of cardio that got her nowhere
&ra You’re disciplined all week.

You hit your workouts, track your food, stay focused.

Then Friday night comes—and a couple drinks turn into a full weekend of “I'll start over Monday.”

Sound familiar?

Here’s what The #1 Mistake Women 35+ Make...

The #1 mistake women 35 and older make when trying to lose fat?

Treating their body like it hasn’t changed.

What worked in your 20s is now wrecking your metabolism.

Let’s call out the lies:
💥 Fat Storage Mode: What No One Tells Women 35+

You’ve cleaned up your diet, increased your workouts, maybe even cut carbs or tried fasting.

 But the weight won’t budge.

 Here’s the truth: Your body is in fat storage mode, an You’re not losing fat after 35 because your body is no longer operating the same way it used to.

You’re not broken. But your biology has changed.

 And everything you’ve been told to do—HIIT, fasting, calorie cuts—i 🚨 HIIT may be blocking your fat loss. Here's why.

When your body is already in fight-or-flight lock from stress, high-intensity training doesn’t help—it hurts.

Why your workouts might be keeping you in FAT STORAGE MODE:

🧠 HIIT,
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